Ham Digital » Digital Marketing

Google Adwords and Paid Advertising

Often used for quick results and launches the Google Network and also Social Media Networks (Facebook, Instagram, Youtube etc.) can be a great source of traffic for your website. Although it can be expensive sometimes we can work with any budget above $350 a month to instantly generate visitors to your website or a specific Landing Page (see Landing Page Design page).
Understanding how this work is very important to ensure you are getting the best bang for your buck .Google and various Social Media Networks will look at two things to determine where your advert is placed when paying for this sort of advertising.

  • Daily Budget – The higher the budget the more impressions and click throughs you will receive.
  • Landing Page Quality Score – Ranked out of 10 the higher relevance your landing page for directed traffic, the lower your cost per bid. Often by developing a strong landing page you can save on cost per click.

We have developed a 3 Step process to ensure your Paid Advertising is performing and optimised. These 3 steps are spread over the first 3 months of your marketing campaign, at a discounted $200 excl GST management fee for these first 3 months ($300 each month thereafter). We want to ensure that you are 100% happy with our service and results before committing to a long term strategy with HAM Digital Pty Ltd.

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